Guinness Scores Big as the Official Beer of the Premier League (PL)

Briefing Document

Press Release

 Guinness Matchday to unite football fans in Ghana

 Guinness™, Ghana’s leading stout beer, launched its largest global campaign to date as the Official Beer of the Premier League (PL) ahead of the opening weekend of the 2024/25 season. In Accra, consumers and fans of the league were hosted at an epic Matchday Event at the Barndoor Beer Garden in Osu, to commemorate the announcement.

Globally, the launch of the partnership, follows a successful year for Guinness, which achieved double-digit growth for the seventh consecutive half-year, with Ghana boasting the highest value market share in Africa – a clear testament to the commitment of quality Guinness Ghana Breweries makes to its consumers, every day, everywhere.

To bring the relationship between the beautiful beer with the beautiful game to life, Guinness Ghana will host a series of Matchday Events, offering PL fans the ultimate viewing experience with football banter, food, music, and of course perfectly chilled bottles of Guinness. In these events, Guinness continues to stand out as a cultural powerhouse, upholding a tradition of delivering unforgettable experiences for football fans across the nation.

Wilma Amoo-Osae, Guinness Brand Manager, expressed her excitement about the partnership: ‘The Premiere League shares our passion for bringing people together and we’re thrilled about this collaboration. Together, we will create even more unforgettable moments for our consumers and solidify our position as the ultimate football companion. With every match, we will strive to deliver exhilarating experiences and ignite connections between people.’

The Guinness Matchday activations will be hosted nationwide, visiting various locations to create memorable experiences for fans. From live commentary and interactive games to exclusive giveaways and meet-and-greets, the matchday experience promises to be a must-visit destination for football enthusiasts.

This year's Guinness Matchday experience kicked off at Barndoor Beer Gardens, where fans enjoyed expert match commentary and analysis from some of Ghana's top football pundits, along with a range of exciting activities.

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